✍️ Blog › 💅 Fashion & beauty › Victoria's Secret Fantasy Bra 2026
Kylie Jenner's $50 million Fantasy Bra: why it broke the internet
By The Trends Incoming team · Published 2026-10-19
Of all the moments at Sunday's Victoria's Secret Fashion Show, one owned the group chats: Kylie Jenner in the Fantasy Bra. It's the first Fantasy Bra on the runway since 2018, and at $50 million, it's the most valuable one ever made. Here's the scoop.
What it is
The Fantasy Bra is Victoria's Secret's once-a-show piece of wearable high jewelry, a tradition that started in 1996 with a $1 million design. This year's was made with jeweler Jacob & Co. and has 4,410 natural diamonds around a 75.54-carat Fancy Vivid yellow diamond. Vogue reports it took 15 craftspeople more than 1,000 hours, weighs just under four pounds, and uses no fabric at all, only gold and diamonds.
| Value | $50 million |
|---|---|
| Diamonds | 4,410, in seven cuts |
| Centerpiece | 75.54-carat yellow diamond |
| Previous record | $15 million (Gisele Bündchen, 2000) |
Why it's trending
Fans asked for it. VS creative chief Adam Selman told Vogue the Fantasy Bra was one of the most requested things after last year's show, and putting it on someone with Kylie's reach turned it into a pop-culture moment instantly. "Kylie" and "Victoria's Secret" both sat in X's US trends overnight. The other big story from the show: 21-year-old Solange Omon won Angels Among Us and became the newest Angel. Our Fantasy Bra guide has every Fantasy Bra from 1996 to now, and the show recap has the rest.
Where to follow it
The full show replay is on Victoria's Secret's YouTube channel, and Vogue and ELLE have the best behind-the-scenes coverage. On social, follow #FantasyBra, #VSFashionShow and #KylieJenner. More style lives on our Fashion & beauty hub and the beauty trends page, and the costume crowd should peek at Halloween costumes 2026.
Quick answers
How much is the 2026 Victoria's Secret Fantasy Bra worth?
$50 million, the most valuable Fantasy Bra to date, per Vogue.
Who wore the Fantasy Bra in 2026?
Kylie Jenner, at the Victoria's Secret Fashion Show on October 18, 2026.
Who made the 2026 Fantasy Bra?
Victoria's Secret worked with jeweler Jacob & Co. It has 4,410 diamonds around a 75.54-carat Fancy Vivid yellow diamond.
When was the last Fantasy Bra on the runway?
2018, when Elsa Hosk wore the $1 million Atelier Swarovski Fantasy Bra.
Who is the new Victoria's Secret Angel?
Solange Omon, 21, who won the Angels Among Us casting search and debuted at the 2026 show.
Follow it
The trend card
Kylie Jenner's $50 million Fantasy Bra
Jacob & Co. built it with 4,410 diamonds around a 75.54-carat Fancy Vivid yellow diamond. It took 15 craftspeople more than 1,000 hours, weighs just under four pounds, and at $50 million it's the priciest Fantasy Bra ever, per Vogue.
Sources
- Vogue
- Victoria's Secret: the making of the bra
- USA Today: the Fantasy Bra
- USA Today: the new Angel
- ELLE: show review
By The Trends Incoming team · Fact-checked 2026-10-19. Dates change, so double-check with the official source.