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Victoria's Secret Fantasy Bra 2026
By The Trends Incoming team
Kylie Jenner wore the $50 million Fantasy Bra at the Victoria's Secret Fashion Show on Oct 18, 2026, the first Fantasy Bra on the runway since 2018. Who made it, what's in it and how it compares with past Fantasy Bras.
What's trending in Victoria's Secret Fantasy Bra 2026
Victoria's Secret names a new Angel
Solange Omon, 21, won the Angels Among Us search and made her runway debut at Sunday's show in Los Angeles, with an IMG Models contract. The other headline: Kylie Jenner walked in the $50 million Fantasy Bra, the first Fantasy Bra on the runway since 2018.
Kylie Jenner's $50 million Fantasy Bra
Jacob & Co. built it with 4,410 diamonds around a 75.54-carat Fancy Vivid yellow diamond. It took 15 craftspeople more than 1,000 hours, weighs just under four pounds, and at $50 million it's the priciest Fantasy Bra ever, per Vogue.
The quick version
At the Victoria's Secret Fashion Show on October 18, 2026, Kylie Jenner walked in the Fantasy Bra, the first time the brand has put one on its runway since 2018. Made with Jacob & Co., it's valued at $50 million, which Vogue says beats the previous record by about $35 million.
| Worn by | Kylie Jenner, Oct 18, 2026, Los Angeles |
|---|---|
| Made with | Jacob & Co. (Jacob Arabo) |
| Value | $50 million |
| Centerpiece | 75.54-carat radiant-cut Fancy Vivid yellow diamond |
| Diamonds | 4,410 natural diamonds in seven cuts |
| Work | 15 craftspeople, more than 1,000 hours |
| Weight | Just under four pounds |
| Fabric | None, only gold and diamonds |
| Last runway Fantasy Bra | 2018, Elsa Hosk, $1 million (Swarovski) |
Fantasy Bras through the years
| Year | Worn by | Value |
|---|---|---|
| 1996 | Claudia Schiffer (first one, in a print ad) | $1 million |
| 1999 | Heidi Klum (Millennium Bra) | $10 million |
| 2000 | Gisele Bündchen (Red Hot Fantasy Bra) | $15 million |
| 2018 | Elsa Hosk (Atelier Swarovski) | $1 million |
| 2026 | Kylie Jenner (Jacob & Co.) | $50 million |
History and values per Vogue.
Why Kylie
Victoria's Secret creative chief Adam Selman told Vogue the Fantasy Bra was one of fans' most requested comebacks, and that Jenner was picked as a "cultural powerhouse." Jacob Arabo said the hardest part was making an all-metal piece comfortable, so it was built to her exact measurements with ongoing fittings.
The rest of the night
The show also crowned a brand-new Angel, 21-year-old Solange Omon, winner of the YouTube series Angels Among Us. Our Victoria's Secret Fashion Show 2026 page has the recap and replay links.
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Follow the conversation
Quick answers
How much is the 2026 Victoria's Secret Fantasy Bra worth?
$50 million, the most valuable Fantasy Bra to date, per Vogue.
Who wore the Fantasy Bra in 2026?
Kylie Jenner, at the Victoria's Secret Fashion Show on October 18, 2026.
Who made the 2026 Fantasy Bra?
Victoria's Secret worked with jeweler Jacob & Co. It has 4,410 diamonds around a 75.54-carat Fancy Vivid yellow diamond.
When was the last Fantasy Bra on the runway?
2018, when Elsa Hosk wore the $1 million Atelier Swarovski Fantasy Bra.
Who is the new Victoria's Secret Angel?
Solange Omon, 21, who won the Angels Among Us casting search and debuted at the 2026 show.